What's Next for Text?
Chapter 3 from The Economics of Attention
The following Web pages are adapted from the printed version of chapter 3 of The Economics of Attention: "What's Next for Text?" It presents the examples and illustrations from that chapter in a form closer to their originals than is possible in the static pages of a printed book.
The pages themselves should work with any modern Web browser; the animated examples, however, require QuickTime, which is available for free from Apple's Web site for both Macintosh and Windows computers.
<Click here> to download QuickTime from Apple.
<Click here> to see the chapter's Table of Contents.